Blog Post One: Let’s build a website they said … It’ll be great they said …
Well, they weren’t totally wrong, I think. It started one evening as we’re sitting around the Sunday dinner table, and the “kids” (my now adults) were talking about how we weren’t getting any traction at car shows, and no one really understood how rare a vehicle we had; a 1 of 6 2013 Camaro ZL1 Convertible Hennessey. “If they know, the know” they said, but the problem seemed to be that most people, don’t know.
So an idea is born; what if we created a website to share the story of how we came to acquire this new to us vehicle and tell people what makes it so unique and powerful. That should be easy, there’s templates for that; a few pictures, with some captions and voila!
It was decided, albeit amongst the kids, and my husband, that since I have a background in strategic engagement, and have worked with communications and marketing teams it would be a breeze. “But guys, I’m not a communications or marketing major, I don’t know” …….“Thanks Mom, it’ll be great!” Sigh, I love my boys.
I guess we’re doing this, so here we go…